January 22, 2012
"昔、先輩編集者に習った企画3原則。
１：「裏返す」（常識や通念の反対を考える）
２：「くっつける」（異質なものをあえて合わせる）
３：「突き抜ける」（現実や仮定を極端に推し進める）
この3つの組み合わせで企画を考えろ、と教わった。今でも結構役に立つ。"

—

Twitter / ikeda shintaro (via igi) (via over16dayone) (via chicchi0411) (via fmmzk) (via andoesntknow)

2011-08-13

(via mmtki) (via ibi-s) (via shinjihi)

(via manualmaton) (via ohmizaiju) (via k32ru)

5:42pm  |   URL: http://tmblr.co/ZTLdYyFAP3JF
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